Forged nearly four decades ago as a congress equipment supplier, STS Communication has since transformed into a full-service provider, delivering technical expertise and top-tier equipment for corporate and special events, music tours, exhibitions, brand activations, broadcast TV, as well as fashion and retail projects. As a member of the PRG Alliance, the company stands as one of Italy’s pioneers in deploying Virtual Production, prominently featured in two state-of-the-art multifunctional STStudios: CR49 and Studio1D, both powered by Brompton Technology LED processing.
“Aimed at cinematic virtual productions, CR49 features a comprehensive setup, including a camera tracking system, media servers for background plate playout, render nodes for Unreal Engine photorealistic 3D content, and a highly skilled crew,” says Alessandro Rosani, Chief Technology Officer at STS Communication.
The curved LED wall at CR49 studio spans 24m by 6m and comprises Absen P2.5 XR Pro panels, accompanied by four movable blocks of P3.9 LED panels on the roof totalling 50sqm. Additionally, two 3m by 2m LED displays on trolleys complete the setup, integrated with three 4K Tessera SX40 LED processors and six Tessera XD 10G data distribution units.
On the other hand, Studio1D primarily caters for online events, product presentations, and live or on-demand talk shows. Sporting a square shape, it boasts an 18m by 4m LED wall and floor. The studio is set to undergo an upgrade soon, incorporating Absen PL2.5 XR Pro LED and Brompton 4K Tessera SX40 LED processors, expanding its capabilities for Virtual Production.
“Our recent investments in a large quantity of Absen PL2.5 LED panels respond to numerous requests for temporary studio installations at our customers’ premises,” Rosani notes. “Our choice of Brompton Technology LED processing stems from its remarkable video processing capabilities, delivering vivid and natural colours even at low brightness. Additionally, Tessera’s ShutterSync feature enables precise and efficient adjustments, ensuring a seamless match with the camera in a few simple steps.”
All Absen LED panels have undergone calibration using Brompton’s all-in-one Hydra advanced measurement system, unlocking Dynamic Calibration and Brompton HDR. These empower users to tailor panel performance and appearance on-the-fly, alongside performance-enhancing features like PureTone and ThermaCal.
“Among our favourite Tessera features are ShutterSync and colour correction tools like OSCA and ChromaTune. Moreover, the Tessera interface is very user-friendly and easy to learn. It enables complete control and monitoring of LED panels which, in return, streamlines our day-to-day workflows and greatly increases our team’s efficiency,” explains Rosani.
Since their inception, the studios have been utilised for filming commercials and music videos, as well as collaborating with world-renowned brands like Vodafone and Toyota, among others. Applauding the continuous support they receive from Brompton, Rosani states that they can count on Brompton’s team “across all stages of the project”.
“From design to final display tuning, we are extremely content with the support received from Brompton. Their dedication is truly 24/7. Keep it up!” he adds.
Considering future opportunities with Absen and Brompton LED processing, Rosani emphasises their agility in rapidly deploying ad hoc cinematic Virtual Production technologies across various venues. “We’ve executed this for a film shoot on a train in a railway workshop and in a large warehouse replicating cruise ship cabins. With our clients’ creative visions, we’re equipped to realise any such projects, crafting high-tech VP setups driven by our expert team and cutting-edge technologies from Absen and Brompton Technology,” he concludes.
“Being among the pioneering facilities in Italy to harness the immense creative potential of Virtual Production not only gives STS Communication a significant edge in this field but also instils a sense of responsibility to keep pushing the boundaries of this exciting technology,” concludes Dries Vermeulen, Business Development Manager – Europe at Brompton. “We’re pleased to see CR49 studio, and soon also Studio1D, fully leveraging Brompton LED processing alongside our other innovative technologies such as Dynamic Calibration and Brompton HDR, unleashing the full potential of their LED panels.”