Neha joined Brompton as Marketing Manager in February 2021, which was a challenging but exhilarating time for the business. Virtual production was taking off and live events were just coming back. “It was a fantastic opportunity and it felt like a very good switch for me,” says Neha. Prior to Brompton, Neha was with a large printing company where she worked her way up from marketing co-ordinator to marketing manager. She’d also spent some time travelling in Australia and contracting for a variety of different firms in Sydney.
Since joining Brompton, the business has been growing rapidly and the scope for Neha now is to build a team alongside an adapting brand, something that needs to be done swiftly, “We have to do that quickly because of how fast the brand is growing,” she affirms. Neha already has a digital marketing specialist working with her to build Brompton’s online presence and is exploring how the brand’s growth translates in a multitude of areas, even stand design. She expands, “Working with new stand contractors for upcoming trade shows is an opportunity to explore how we look as a brand that’s grown. Seeing those preliminary designs you can feel the change. And we’ll see that in every aspect: our website, brochure, social content… Now is definitely an exciting time.”
Neha works with many different people across the various Brompton departments and in different parts of the world. They include the CEO, engineers, developers, technical sales and support teams, digital specialists, writers, designers and web developers. Neha enjoys the sense of collaboration and having access to everyone who are each specialists in their area. She adds, “I love the culture. If you have questions, everyone is willing to answer them. And I think it’s important to have those kind of relationships internally – to be able to comfortably translate key messaging outwardly.” Similarly, Neha also finds Brompton customers easy to approach, adding, “We have exceptional testimonials from customers who use our technology. It almost does our marketing for us!”
Brompton operates in UK, Europe, America and Asia-Pacific, so Neha also has to consider how messaging translates across territories; what works in the UK for example may not apply in China. The way Neha manages this is by “making time, having conversations and asking questions”. She shares, “I had a recent conversation with our general manager in Asia to understand his team’s needs and the resources they have to take advantage of opportunities to be part of speaking panels.” Putting Brompton’s product managers and experts in front of audiences is another important part of Neha’s scope, she adds, “We have the experts and we look for great platforms where they can share their knowledge.”
The biggest challenge for Neha is time. “There’s so much to do!”, she says enthusiastically. She’s looking forward to continuing to grow a dedicated Brompton marketing team and the exciting opportunities ahead for working collaboratively and creatively to grow the Brompton brand. Neha concludes with a smile, “The best is yet to come.”