BT TOWER

BT wanted to completely renovate the LED Infoband on London’s iconic BT Tower, with new panels and a daylight-responsive control brief. 

Bluman Associates, in conjunction with Kronman Associates

Brompton liaised with Bluman Associates to design a front-end layout, using Pharos Architectural Controls‘ Touch Panel Controller, EXT extension box, and four light sensors to work in tandem with the Tessera M2 processors. The TPC receives feeds from the light sensors mounted at the top of the Tower and based on pre-programmed triggers, it then communicates with the M2 processors using its Artnet interface to appropriately control the output screen brightness. 

The Pharos system monitors the “heartbeat” of the active M2 processor. In the unlikely event of the processor failing, the TPC can immediately switch control over to the backup unit in the rack. This is done by means of an IP controlled Power Strip creating an automated back-up system (essential when the tower is unmanned at night). 

“For a brand like BT which needs to show clear, concise brand messages, you really need in-depth knowledge of the LED market. We run a full LED database that allows us to quickly and efficiently analyse this information. Pod [Bluman] and I have worked together for a long time and this has been another successful, high-profile project.

Until now the BT logo was never correct in terms of colour. The Brompton backbone provides great control for individual pixels, so colour adjustments and accuracy will be correct, enhancing any messages BT are portraying on the screens.”

Bob Kronman – Kronman Associates